Big Laptop Clock
Everything we do, every thought we've ever had, is produced by the human brain. But exactly how it operates remains one of the biggest unsolved mysteries, and it seems the more we probe its secrets, the more surprises we find.
Pricing Formula
I think that intelligence is such a narrow branch of the tree of life - this branch of primates we call humans. No other animal, by our definition, can be considered intelligent. So intelligence can't be all that important for survival, because there are so many animals that don't have what we call intelligence, and they're surviving just fine.
Position Your Brand
Pluto's orbit is so elongated that it crosses the orbit of another planet. Now that's... you've got no business doing that if you want to call yourself a planet. Come on, now! There's something especially transgressive about that.
Paper Calendar
I don't know anybody who said, 'I love that teacher, he or she gave a really good homework set,' or 'Boy, that was the best class I ever took because those exams were awesome.' That's not what people want to talk about. It's not what influences people in one profession or another.
Visual Strategy
All Plutophiles are based in America. If you go to other countries, they have much less of an attachment to either the existence or preservation of Pluto as a planet. Once you investigate that, you find out that Disney's dog Pluto was sketched the same year the cosmic object was discovered. And Pluto was discovered by an American.
